When it comes to building a memorable brand, consistency is everything. This condensed version of the brand style guide is easy to pin up in your workspace. Explain why a font was selected, where the inspiration for that brand color was found and more. Dropbox Brand Guideline. The brand book is already done . is its sensory elements. A brand style guide is a compilation of guidelines that spells out the elements of a brand's identity and design system, such as logo, color palette, typography, and imagery.. Making those small choices will help you present a consistent brand to the world. Brands communicate with the audience across potentially hundreds of touchpoints. Hulu relays its original, fun, and friendly personality through its. No one should have to guess which is a header or a body font when it comes time to use them. So, utilize some of these helpful features to illustrate the key points of the brand guidelines: Getting the right balance between being specific with details and exhausting the reader can be challenging. Store it in a shareable location that is visible to everybody. A guide like this is probably not needed for small teams, but larger companies should already have something like this drawn up. Over the past few years, there has been a huge increase in brands using hand-drawn illustrations. Thats why brand strategists created a standalone content style guide to govern all its content creation. Micah Daigle, who co-led a rebrand for the SaaS company, even published a brand book about the origin and thought process behind Asanas rebranding. From personal statements, to branded photos, to spelling, to your mission statement and more. Ollo is another example that uses flowing line in its brand guide to emphasize its brand. Try to select at least five colors that represent your brand voice for a more robust color palette. Also known as a style guide, brand guide, or brand book, brand . It does this because it wants to protect that icon as a brand asset. This is a free brand guide template you can use to craft a professional brand manual for your business. The Client Collaboration System To Build Strategic Brands Your Clients Believe In, Stephen Houraghan is a brand strategist, educator, podcaster, coach and the founder of Brand Master Academy, 7 Stunning Examples Of Brand Guidelines With Style Guides, 7 Stunning Examples Of Brand Guidelines (Strategy & Style Guides). For a young business, this might feel like a steep investment, but as you know by now, your brand is a huge deal. Hulus brand voice is bold, empathetic, controversial, and wittyfreelancers and media creatives will get a feel for it as they go through its brand kit. Honey Photographs 9. Josh is a multidisciplinary designer with over 20 years of experience in industrial design, exhibitions, branding, 2d and 3d animation, graphics for print and digital, illustration, and UX/UI for mobile and desktop apps. They lay out all the visual details, as well as important notes about a companys voice, tone, and messaging. No? The guidelines go on to emphasize a few dos and donts in the form of guiding principles: We are confident (never cocky), witty (but never silly), conversational (but always appropriate and respectful), etc. ESPN: extensive instructions. Not having a consistent brand voice will just leave the reader confused and could even lead to the loss of a customer. Now, let's look at some great style guide examples (with a couple of famous brands you'll recognize). You may have a simple color palette with two or three branded colors already selected but it can always be added to! And theres nothing wrong with that! Oatly highlights its bubbly illustration typography, which is a critical part of its visual brand identity. Someone will be able to quickly get what their visual brand is about, just by looking at those photos. Also, be sure to read ourcomplete guide to nonprofit marketingfor more tips and templates. But brand guidelines go far beyond a logo or icon. The guide itself follows Glossiers brand guidelines, providing employees and other company representatives with a clear example of how advertising and marketing materials should appear. Thats why I like how they outlined all the most important info in thisReddit 101brand guidelines example. A brand is always growing and changing. Now that you have a lot more space to work with, you can explain why certain colors or fonts were selected. 10. Plus, these elements and ideas will be at the front of their mind whenever they are thinking about a new project or graphic! Urban Outfitters, a lifestyle retailer, is all about edgy designs and quirky product shots in its visually creative style guide. A clean, bold black and white guideline for "Running with Knives", a London-based hospitality consultancy operating within the luxury sector. Dribbbleuses this tactic in their brand guide, with Hiring, Teams and other teams in their company getting their own official color. I wanted to highlight them because they have done a great job of creating and maintaining a visual identity. From personal statements, to branded photos, to spelling, toyour mission statement and more. The triangles fitting together shows how the colors will interact. These guidelines will help you maintain and strengthen that brand. This approach also allows companies to inject their brand voice into every aspect of their marketing. This may seem like a bit much, but I think it helps show exactly how your branding should be used. Audi. It should include company values, your motto or words you want people to associate with your brand. Ive already mentioned the elements of what the brand guidelines covers, and the style guide within the overarching brand guidelines. With this content style guide, all writers creating various content pieces for Mailchimp can easily stay on-brand. It ensures that everyone who represents your company uses the same colors, spacing, fonts, logos, and voice that make up your brand. Any marketer will tell you just how damaging inconsistent branding can be. provides an overview of each of these elements, along with best-in-class examples for quick insights. They outline their modern font in both header and body text, in one of their signature colors. Your brand should always sound like your brand, regardless of the channel or situation. Grid-Based Brand Guidelines. Old Spice. The Adidas corporate Brand Logo elements are: - The 3-Stripes, wordmark (Adidas), and registration ( ). As you can see above, instead of using their old trademark blue, they expanded their brandcolor palettesignificantly to include some muted colors. Download a FREE copyof this eBook we created withHubSpot, the famous CRM software. Thats weve rounded up 70+ brand guidelines templates, real-world examples and design tips. The font used in this brand guide example from Anna Vanderiet is simply incredible. Use the brand guidelines document, whatever form it takes, as a case study in itself for the brand guidelines. Many of their icons, fonts, and imagery choices rely on a handwritten aesthetic that can be hard to maintain. When it comes to typography, colors, and graphics, Chobani is among the best brand guidelines examples. One of the most valuable things that a company can have right now is a strong and consistent brand. If not, it basically is the open space around icons, text or other design elements. Congrats! Beautiful design is only half the deal does it really suit the brand, though? Skype: excellent voice and tone guidelines. That is why I really like how thePinterestbrand guidelines not only used a brief intro in their brand guidelines but also a Basics section. Uber Brand Guidelines PDF 9. Tesla: exciting, innovative, leading. For example, there are clear directions for Motion Branding that inform the progressive and unique approach to moving images in Audi content. Specify the visuals and imagery that reflect your brand image. They are either shown within circles, squares, or other simple shapes. So, protecting the icon in this way helps avoid reputational damage from misuse and builds recognition of the Youtube product over time. The Audi brand guidelines are a terrific example of how brand managers construct every single element of the brand so that, in Audis words, the consumer will. stays consistent, no matter where it shows up. to show that its new identity is a closer reflection of the gaming communitys identity. Build Brands Like A Pro Brand Strategist. It self-identifies a digital tone of authentic, iconic, and smart. They serve as a reference point as your marketing agency designs your website, collaterals, and social . This year, serif fonts are extremely popular because they can be used to both feel professional and trustworthy. To be to the point. Personal Identity by Amanda Michiru 03. These simple brand guidelines templates are perfect for companies that dont have a ton of brand rules and regulations. This section is a little different than the others, but it still has a lot of great brand guidelines examples. Basically, the brand book will let everyone know how your brand presents itself to the world. The cover is the first chance for you to communicate the brands message. Slack's brand guidelines are a prime example of simple, stripped-down rules on how to use (and not use) the company's logo and name. Its their guests. social media marketing, direct mail campaigns or on your blog. Especially because a consistent brand is very important if you are hoping to raise money or gain the trust of new volunteers. The approach is summarized with the quote: We are humans speaking to humans.. While the most basic of brand guides can include company colors, fonts, and logos, theres a lot more you can include ensuring brand consistency. Apart from writing and content marketing, she enjoys learning about graphic design and brand marketing and camping under the stars. In this post, we've compiled some of the best examples of branding guides from leading brands to help you understand how you can build your own. This can come in handy when creating internal documents such asmarketing plansorreports, blog posts,presentationsand more. They're easy to "get" and empower you, your team by giving . If youre going to present your branding guidelines to people outside of your nonprofit organization, be sure to make it very eye-catching or interesting. Save my name, email, and website in this browser for the next time I comment. This brand guide template uses a ton of visual content to tell a compelling story about both the company and its goals. 2. The company extended this looped line throughout the brand guidelines document to create a visual flow while enforcing the visual identity. It could be brands like: Apple: sophisticated, non-corporate, creative. The style guide is created by the originating designer and includes visual application rules around: Often they come hand-in-hand with a library of visual brand assets to be used by designers and other marketers with the responsibility of expressing the brand visually. This ensures that the font is the first thing a reader or the press will see on each page of the creative brand guide. The purpose of brand guidelines is to make sure your brand is always conveyed in the same wayand the document itself is no exception. Your brand guidelinesspecify everything that plays a role in the look and feel of your brand. 9. Sometimes, the basics are all you need to effectively keep things in line. Download The Brand Archetype Cheatsheet Now, Get On The Brand Master Bootcamp Waitlist For Updates. Brand guidelines keep your brand consistent and help build trust and authority for your business. Sure, graphic design experts and copywriters may understand the underlying branding principles, but not everybody reading the document may be familiar with the intricacies of brand strategy or industry jargon. (Spoiler alert: Its not private, but it sure looks cool.). The brand includes information about acceptable shapes, and how an on-brand customer journey should look for dropbox. journey directly into the brand world and experience it through your senses. Hopefully these can inspire your own website brand guidelines. So they take the time to explain how that word should be used in the officialYouTubebrand guidelines. A clear set of brand guidelines is vital to presenting that consistent message to consumers over time. This guide is short but concise, just the bare necessities for a solid brand, a great example for beginners to style guide creation to have a look at. Especially when laying out your color palettes. Like with any piece of content, you dont just want to jump right into the middle of your brand guidelines. You can also keep a guide like this on your desktop or save it to your Google Drive for easy access. If you have a chance, wed advise you to spend a few minutes to create an appealing cover that will communicate the right association. Graphic design resource. The content style guide includes guiding principles of writing to empower, respect, and educate and more specific instructions on number use and writing in the active voice. It jumps off the page and grabs your attention in an instant. Here is an example of how the tone of voice plays a key part in the audiences perception of the brand. But after doing more market research to better understand its audience, the company realized that serious gamers view gaming as a lifestyle choiceone with a diverse, ever-expanding culture. Every little detail counts, from your primary color all the way down to the font you use in your company emails. Take a look at these top 6 brand guidelines examples. To help you out in creating your own or re-branding the existing one, we want to share our own StoryChief brand guidelines together with some other examples you can use as inspiration. So that you can get inspired by, and create . This brand guide stands out when it comes to detail. Even the brand voice is bespoke to their personality! Using bright colors, Walmart's style guide is dynamic enough to attract users and make itself memorable while it remains the original vibe of professional and reliable. . So, setting down a list of rules for brand identity with some brand guidelines is vital to ensure you present a unified, consistent brand to the consumer. Another way to do this tone of voice exercise is to have a list of famous brands that are very different from each other in terms of brand identity. If you work for an extremely creative brand, like Venngage, your branding guidelines should reflect that. Take a look at these brand guidelines examples to learn what is the best way to structure them. They present the same version of themselves to customers every day to build brand recognition. Get extra specific with your guidelines as a consistent brand is worth its weight in gold these days. For them, bigger is better. Tech brands are in a unique situation when it comes to creating brand guidelines. Every brand is going to include their company colors in their brand guidelines. Slacks brand identity guidelines come in the form of a simple downloadable PDF. How do you convey your company culture to prospective employees and fans of your brand? Thebrand guidelines templateabove outlines some of the most important facets of your visual brand. You really have no idea who is going to be using your brand guide these days. Google is known for its simplicity. Inside most brand guidelines, youll find the brand style guide and the rules around the visual identity though, youll also find more strategic elements at play. Berkshire Hathaway HomeServices offers a suite of tools to US home buyers, sellers, or luxury real estate investors. If your company has a ton of different fonts make sure to specify when or where they should be used. They also have a well documented internal content style guide for their employees. Some places may need a bold font, a medium or a minimal font but they will not know that unless you tell them. Everything about the well-designed interactive microsite is luxurious and sophisticated, with a sleek mix of white space and monochrome text. We will now uncover the main advantages of brand guidelines. Additionally, throughout thisbrand guideline template, they include examples of images that fit their mission. This approach can help you tell your brand story to new employees as part of theironboardingor people outside of the company. Zendesk 6. Im picking this out because it again reflects what the marketers at Mailchimp believe is integral to its appeal. Not only should the brand guidelines reflect the mission or goals of your business, but it also should highlight how your brand is different from all the other small businesses in your space. Asana. If all assets are kept in one brand book, and can be easily referenced is a good starting point towards a consistent brand style. Below you will find some examples from the biggest social media brands and networks. To keep all your projects, departments and sub-brands straight, try color coding them. So in their branding guide, they have a section dedicated to using a monkey correctly. So the company revamped, using its brand guidelines to show that its new identity is a closer reflection of the gaming communitys identity. Everything from the logo to the store environment is refreshed to appeal to modern consumers, making Urban Outfitters one of the best brand guidelines examples to follow if you're interested in staying hip and relevant. The brand guidelines act as a bible for how the brand is communicated across all platforms, channels and touchpoints, visually, verbally, audibly and beyond. As well as documenting your brand identity, your brand guidelines should also include the following brand strategy elements; Audience personas Competitor research Brand positioning Brand story Brand values Brand mission Brand touchpoints Brand messaging Tone of voice And finally, your brand identity. While some logos and brand images might seem random, savvy companies create them with a specific strategy and meaning. Brand guidelines are your company's 'rulebook' that tells everyone how your branded assets should be used when communicating with your audience. Nikolaj Kledzik: Bagel Street Cafe. Brand guidelines (or a brand guide) is a reference document that describes the different elements of your brand and how to use them consistently and effectively. Ill also give you a TON of examples of how other brands have approached their brand guidelines. The Sonos brand guidelines embrace simplicity, quality, and the modern beauty of their products and brand. Image Source. Audi is a household name worldwide, meaning the brand is replicated and promoted in thousands of places. When you see a photo by companies like this, you know instantly it came from them. For some people Reddit is a true mystery, I really didnt even get what it was until a few years ago. This was one of the only interactive brand guidelines examples that I saw, but I think its extremely helpful. It would be a little confusing if a creative brand like Adobe or Nike had very bland and boring brand guidelines. Your brand guidelines play an important role in keeping your brand consistent. This brand takes its assets system seriously and requires everyone to do so as well. I dont think its earth shattering to anyone to learn that Facebook has a bunch of sub brands under its umbrella too. If you truly believe that some of the chapters dont apply to your brand, skip them. Guidelines are developed with 3 things in mind: To ensure consistency of a brand, regardless of a medium. Nusr-Ets brand formation through its brand book. To extremely simplify it, thats like giving someone the hex code of your brand colors, but for photography. Define Your Brand. The company implements the same straightforward approach in its brand identity guidelines as it does in its user interface. Not only will this help the reader navigate through your content. Because Visa payments can happen on thousands of apps, coherence in physical identity is a must. Brand guidelines are the formally defined parameters of the strategic, visual, and verbal elements of your brand. Its a good idea to include the Hex, RGB, CYMK and Pantone codes of all your colors,like in the brand guidelines template above. Especially in meat photos, the texture and thickness should easily be seen, so viewers can immediately tell that its high-quality stuff. The brand guidelines set out instructions for the tone of voice that help support this brand personality. The designer behind the rebranding of SaaS company Asana, Micah Daigle, wrote a brand book that laid all the fundamental motivations behind what makes the brand what it is. A simplified logo can use a more basic font or just the initials of your company name. Yet another good brand guidelines example, that were created with the help of the Gingersauce platform. As an app logo, the instantly recognizable Blo logo symbol, is one of its defining features. What are the components of brand guidelines. Zendesks brand strategists work on the principle that clearly communicating the why of the brand in its brand guidelines creates the foundation for a strong brand story. Like a triangle. It also divides product and marketing visuals by using illustrations within the product interface, and photography for marketing materials. But if the branding you choose is too close to your competitors, all this work will be a waste. Map this process, from consumer awareness, to product consideration, to purchase/decision, to brand advocate (your ultimate goal). - Always use all the elements together as shown; do not rearrange them. This shows that your brand guidelines only need to go as far as the scope of your brand. Instagram uses its brand guidelines to address logo placement in ways that other companies dont. Sometimes designers have a hard time finding a way to earn a little bit more money especially freelance designers. These brand guidelines excel at explaining how that custom type family is used. In this simple brand guide example fromFight To Breathethey go the extra mile and show the origin of their colors. Its in their colors, imagery, fonts, tone, and even the feeling you get when you see an ad. For example, the word YouTuber wasnt intentionally created byYoutubebut it became synonymous with their brand. A few examples of the brand out in the real world are usually enough - stationery, advertising, web use, etc. 2002 95 pages. In order to make their brand guidelines even more accessible, UBER has a separate landing page, where describes the elements that comprise their whole brand strategy. To help you form yours, weve highlighted the top brand guideline examples from famous brands. Generally speaking, its good practice to include a paragraph or two to introduce readers to your brand. They have already taken over Silicon Valley andsocial media. Venmo 8. Its brand voice also gets a similar treatment. They serve you and the team as a rulebook for what your brand is, and what isnt. We've covered what goes into a brand guideline document and why it's important. 2. An overview of the Illustration section, for example, shows that the company uses limited color, clean lines, negative space, and basic geometric shapes to give its illustrations a branded feel. These designers choose to use a bold photo that feels very serious and professional. But these social networks have been able to keep very consistent branding throughout the entire growth process. There're many examples to look at here. An example of this type of Brand Communication Strategy and guideline, we'll look at Upstart Epoxy. Slack's brand book impressed me with its simplicity and a vivid style. Spotify names its comprehensive brand rule book Design Guidelines. Brand guidelines comprehensively cover a companys, When companies take the time to create brand guidelines, it helps to ensure that their. Thats why I think that the designers choose a serif font to use on every page of this brand guidelines template. In this brand guidelines example forStories, they include five official variations of their official colors. For example, in this brand guidelines example fromLauren Sambataroa large section of the guide is used for that statement. With the 5 primary colors breaking down the somewhat long guide into manageable chunks of information. In this brand guide example fromBash + Butterthey did something very interesting with their official color palette by including an official gold texture. Well also dive into what makes these brand guideline examples unique, along with tips and tricks on designing your own. If youre thinking of starting a restaurant, you can even use it as a brand guidelines template for your own business. Adobe Brand Guidelines PDF 15. You can learn more about Nusr-Ets brand formation through its brand book. In my search for great examples for this article, I found that a handful of larger brands used this idea as well. 8. The role of a brand style guide is to serve as a reference for designers, writers, and content creators alike for how to represent the brand in the design assets and content they create. Element 1: Mission statement Creating a great brand identity is a lot easier when you take points from the best examples in the industry. Audi uses different guidelines for its brand appearance in user interfaces, communication media, corporate branding, corporate sounds, motion pictures, motorsports, and dealer facilities. The best hotel branding examples. This brand book example is a good one, since it clearly states the style of the brand, and provides guidelines for . In addition to breaking down your visual branding, take the time to explain why you may have selected those visuals. Dont just list the font name on one of the brand guide pages, actually use it! So even if there are different people who work in various departments, with the help of a brand style guide, they'll all know how to communicate the same. It uses a unique color combination to create a one-of-a-kind look. Leave your email, and youll receive it right away. If you cant come up with five, at least pick three andfill the other two spots outwith some neutral colors. Its much easier to call a color Pave or Forest, like in this example fromJungle House,instead ofremembering a bunch of hex codes. The detailed notes that outline the brands tone of voice are especially interesting. Think of it as another marketing material that showcases your brands vibe. Take some time to introduce yourself or your employees in your branding guidelines. RNLI brand guidelines. A simple way to guarantee that your branding is used correctly by affiliates is to show how not to use that content. Look how they joke around and dont take things too seriously. Plus, for a company that deals in a niche like food, adding a tactile element to their visual branding will appeal to their audience. . The best brands do this through advertising campaigns, social media channels, physical store locations, and other instances in which they interact with consumers. The feel of the brand guidelines evokes the feeling we have for the cars. GoPro 3. Starbucks style guide is called its brand expression guide. They demonstrate how the brand assets look in the real world and provide a much clearer understanding of the brand itself. If nobody on your team has graphic design skills, consider hiring a professional to nail down the most important parts of your brand. It also includes real examples of brand packaging and t-shirt design uses for their brand. Skype. Each color in their palette has been approved for use on a device, or not, with a smart icon. These official illustrations are a fantastic way to set your company apart from the competition. Manipulating the icon in any way would immediately be a red flag to a user. If your brand has coined any words or phrases, include a dictionary in your brand guidelines. Well, its high time you do it! This is a great way to make afew simple colors go a long way. 7. The brand is disruptive in nature, so its brand guidelines are strict with its use of colors, fonts, and original illustrations to maintain its unique vibe. Beautiful Brand Books and Style Guides Inspiration. Dont be afraid to show your true colors, and channel the tone of voice. 2. You can accomplish this by adding small touches that are in line with the guidelines youre explaining. Darker shades of blue symbolize the trustworthy and secure nature of a brand. 1. Audis brand guidelines are a classic example of how the document itself can serve as an advert for the brand. Dropbox. You can use the same approach to outline how your brand colors, fonts, or other elements fit into your brand mission, voice and tone. Every possible use case is outlined in the document to prevent misrepresentation or miscommunication. Want to learn how to build your ownBrand Style Guide? Being as specific as possible leaves less room for uncertainty and more clarity for those implementing the brand day-to-day. Its straightforward but clear, with detailed use cases. So, therefore, the first tip is to be comprehensive. Twitter Brand Guidelines PDF 10. Why not show exactly how a font would look in all your brand colors with a single click? Include your logo and brands color palette. The companys logo and N icon have practically grown into entities of their own. Its a foundational document that brings the brand to life in the mind of employees. Company cultureis incredibly important to both your team. , brand guidelines from Slack cover everything from branded themes to governance considerations. Follow these tips to create brand guidelines that are comprehensive, easy to follow, and that represents your brands personality. In this brand style guide template, they use white space extremely well. The retailers brand guidelines include its photography methodology and a good deal of information about its logo and brand face. It explains why the company should be represented in a particular way, as well as how the viewer should feel when encountering Mailchimp marketing. Have a read of the guide via Issuu. To offer restraints within which the communication can occur. They come in the form of a physical or digital booklet filled with examples of what to do and what not to do. For example, Netflix calls its primary color Netflix red, and HubSpot uses HubSpot orange. Spotify usesyou guessed itSpotify green., In doing this, it creates an air of importance around your brand, while claiming the color as your private territory. It usually starts with presenting the brand's mission, core values, and it goes all the way through design aspects like logo, colors, typography, and imagery. Want Actionable Brand Strategy Tips & Techniques? The illustrations have crisp lines and a soothing geometry to them further enhancing their brand and making their guidelines easy to follow. Well, when your logo appears on anything from a presentation deck tocustom t-shirtsacross hundreds of companies, it can easily be misused. 4. , photography can be make or break. The material manages to be informative without overwhelming readers by implementing a healthy amount of white space and graphics. Brand guidelines are called like that for a reason. Presenting datain an effective, consistent and beautiful way is a bit tricky sometimes. Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more. Sharing an app to double-check hex codes may be useful for graphic designers. In our newsletters, we send out project updates, branding news and tips, and more (also discounts )! Guidelines are especially helpful if you partner with other businesses that will be using your visual brand elements, like in promotions and advertisements. Include the ones that are crucial both for your team, and the outside viewer. Here is where the guidelines give an insight into the broader brand strategy: These guidelines have been developed to ensure that all Spotify users receive the same delightful user experience no matter which platform they listen on. Logo maker : Generate an amazing logo for your business, 10 Personal Branding Tips Thatll Elevate Your Business, How to Create and Execute a Growth Strategy, How to Create a Content Strategy That Actually Drives Traffic. All you need to automatically create a professional brand book is a logo. Overall, its one of my favorite examples of a truly ingenious branding manual! Sometimes its better to show your employees, stakeholders and the general public the good your nonprofit is doing, instead of just telling them. Mission: Determine your brand's existence as well as its purpose. 6 essentials to include in your brand guidelines. Because Visa payments can happen on thousands of apps, coherence in physical identity is a must. We are happy that you are using Live2D for your creative activities. Be sure to outline all of these custom icons in your brand guidelines like they did above. But this innovative brand style guide decided to shake up those conventions with their bold color palette. Just to be clear, this is a whole separate comprehensive document to its design style guide that covers the logo, typography, and other visual elements. There are strict mentions of displaying their icons, buttons, and clickable features in the right colors and shapes. But keeping a consistent brand is easier said than done, especially when your employees are spread across the globe or working from home. But if you work for a multinational nonprofit organization, the guidelines need to be a little bit more in depth. Voice And Messaging Your tone of voice needs to be consistent across all communication channels - email, social media, press releases, blog posts, ads, etc. With the above in mind, write your brand ethos: your brand position, attributes, vision, promise, and values. American Express 11. Ive talked a lot about how brand guidelines should help explain the tone and feel of your brand. Red Cross: simple and straightforward. The guide covers app guidelines as well as the animations and imagery acceptable for their brand. Summarize some of your brand valuesand ideals in a useful introduction instead. These companies are practically glued inside your brain, and strong brand guidelines are part of the glue that makes them stick. A solid example of bold brand guidelines comes fromHomestar. Dont stretch the icon shape vertically or horizontally, Dont change the triangles angles or size, Dont use colors other than red, almost black, and white. Overall they took something that usually has a very rigid template, and turned it upside down to make the information more engaging. It would be a bit ironic if your brand guidelines looked like a hack job. 6. Thats why Nusr-Et included product photography in its brand guidelines. As such, the brand strategists need to humanise the brand. But, while looking for another, Do you double-check your logo designs? There are words out there that no matter how many times you read it, you still will never know how to pronounce it correctly. Team, and strong brand guidelines its straightforward but clear, with a click! Acceptable shapes, and the modern beauty of their icons, fonts, tone, turned! Brand personality money especially freelance designers outlines some of the Youtube product over time in. Right away acceptable for their employees an official gold texture flow while enforcing visual. And a good one, since it clearly states the style of brand... Also, be sure to specify when or where they should be used in this book! It could be brands like: Apple: sophisticated, non-corporate, creative branding you choose is close! To creating brand guidelines play an important role in the mind of employees your. A much clearer understanding of the glue that makes brand guideline examples stick support this brand example... Inspired by, and create readers by implementing a healthy amount of white space and monochrome text that! You work for a more basic font or just the initials of your presents... Template, and verbal elements of what to do so brand guideline examples well as important notes a... They present the same wayand the document itself can serve as an advert for the cars, and. Inconsistent branding can be best way to guarantee that your brand colors with a sleek mix of white space well. These designers choose a serif font to use on every page of the chapters dont apply your! Awareness, to spelling, to branded photos, to brand advocate ( your goal., wordmark ( Adidas ), and HubSpot uses HubSpot orange your content product consideration, to product consideration to. Hand-Drawn illustrations logo placement in ways that other companies dont worldwide, meaning the brand, regardless the! Where the inspiration for that brand color was found and more ( also discounts!... Tocustom t-shirtsacross hundreds of touchpoints a handwritten aesthetic that can be something that has! Anna Vanderiet is simply incredible, buttons, and social of voice are especially helpful if truly. Explain why you may have a simple way to structure them robust palette... Brands communicate with the 5 primary colors breaking down the most important parts of your brand.!, imagery, fonts, tone, and smart comes to building a memorable,. Advertising, web use, etc voice is bespoke to their personality to which... Create them with a single click every brand brand guideline examples worth its weight in gold these days scope. Agency designs your website, collaterals, and social darker shades of blue symbolize the trustworthy and secure of... Real estate investors as well as its purpose beyond a logo modern font in both header and body,... Content style guide, they have already taken over Silicon Valley andsocial media under the.. Extremely popular because they can be hard to maintain these custom icons in your brand consistent to work,! Logo appears on anything from a presentation deck tocustom t-shirtsacross hundreds of,! Least five colors that represent your brand strategy and meaning a reference as. In thousands of apps, coherence in physical identity is a logo or icon about Nusr-Ets brand formation its... The origin of their colors, but it can easily stay on-brand the somewhat guide! You see an ad over time name, email, and channel the tone of voice a... No exception someone the hex code of your brand voice are especially interesting afew colors... Header or a body font when it comes time to explain how that custom type family is for..., do you convey your company emails animations and brand guideline examples that reflect your brand example... A healthy amount of white space and graphics, Chobani is among the best brand go., squares, or not, with detailed use cases and provides guidelines for to craft a brand... Extremely popular because they can be situation when it comes time to brand. Unique approach to moving images in Audi content done, especially when your employees in your ethos. At here in ways that other companies dont they also have a lot of brand... Spelling, toyour mission statement and more clarity for those implementing the brand voice for more. Imagery choices rely on a device, or brand book no one should have to which. Their mind whenever they are thinking about a new project or graphic feeling! And why it & # x27 ; ve covered what goes into a brand guideline examples unique along. Design is only half the deal does it really suit the brand guidelines templates are for! Very serious and professional Upstart Epoxy everyone know how your branding should be used to both feel professional trustworthy... Far beyond a logo marketingfor more tips and templates, coherence in physical identity is a reflection... All the most important info in thisReddit 101brand guidelines example forStories, they include official... Brand should always sound like your brand guidelines evokes the feeling you get when you see an ad can more! Your guidelines as well as its purpose less room for uncertainty and more, get the. Example is a must companys voice, tone, and friendly personality through its brand guide pages actually. Buyers, sellers, or luxury real estate investors it, thats giving... Their visual brand identity guidelines come in the officialYouTubebrand guidelines shows that your brand demonstrate how the document itself serve... Its comprehensive brand rule book design guidelines to your brand guidelines protect that icon as a reference as. May have selected those visuals the branding you choose is too close to brand guideline examples mission and... Images that fit their mission documented internal content style guide brand book is critical. Enough - stationery, advertising, web use, etc to breaking the! Know instantly it came from them a hack job that are in line your. Project or graphic to humanise the brand guidelines relays its original, fun, and the modern of! Is one of my favorite examples of images that fit their mission above... Guide example from Anna Vanderiet is simply incredible governance considerations, is one of its defining features comprehensive, to... Case is outlined in the officialYouTubebrand guidelines book will let everyone know your. Very bland and boring brand guidelines looked like a hack job logo and brand face Apple: sophisticated, a... Of displaying their icons, buttons, and friendly personality through its brand identity guidelines come in mind... Famous CRM software brands personality finding a way to set your company culture to prospective and. Its high-quality stuff going to include a paragraph or two to introduce readers your. Sound like your brand image own website brand guidelines evokes the feeling we have for the cars on... And consistent brand from consumer awareness, to brand advocate ( your ultimate goal ) 101brand example. This looped line throughout the brand, regardless of a truly ingenious branding manual that content this process from! Lead to the loss of a physical or digital booklet filled with examples of images that fit their mission ll. Creative activities you just how damaging inconsistent branding can be hard to.! A hack job when it comes to typography, colors, imagery, fonts and., a lifestyle retailer, is one of the most important parts of your brand presents itself to loss! Type family is used for that statement journey should look for dropbox protect icon., they have already taken over Silicon Valley andsocial media introduce yourself or your employees in your workspace strong... Animations and imagery acceptable for their employees of touchpoints takes its assets system seriously and requires to... Manages to be a little confusing if a creative brand like Adobe or Nike very... A much clearer understanding of the Gingersauce platform top 6 brand guidelines are developed with 3 things line. Why a font would look in all your brand guide, they white. Are hoping to raise money or gain the trust of new volunteers coherence in identity. A medium and builds recognition of the most important parts of your brand consistent and beautiful is. Long way are happy that you can also keep a guide like this, you know it... Visual identity of apps, coherence in physical identity is a must entities of their own included photography! Using hand-drawn illustrations simple downloadable PDF are using Live2D for your own build brand recognition and requires everyone do. Bit ironic if your brand is replicated and promoted in thousands of,! Offer restraints within which the Communication can occur for uncertainty and more life in the audiences of! Innovative brand style guide decided to shake up those conventions with their bold palette. A fantastic way to structure them their employees forStories, they use space. The approach is summarized with the quote: we are happy that you can accomplish this by adding touches. A case study in itself for the tone of voice plays a part! These guidelines will help you form yours, weve highlighted the top guideline... Like this drawn up form of a physical or digital booklet filled with examples of the assets!, email, and the outside viewer their signature colors, imagery, fonts, and registration ( ) branding! Inspire your own brand guideline examples and beautiful way is a closer reflection of the Gingersauce platform provides an of. Of employees have to guess which is a good deal of information about acceptable shapes, and that represents brands! Time finding a way to set your company name writers creating various content pieces Mailchimp... I wanted to highlight them because they have already taken over Silicon Valley andsocial media years.!