If youre an early-stage founder, its less about the detail of [a 5-year plan] and more about the vision of how youre going to hit scale, because thats the hardest thing for everybody. In 2018, Natalie Massenet and Nick Brown launched Imaginary Ventures to invest in the tech-enabled brands and platforms that are changing the way we live by providing best-in-class products and experiences. Imaginary Ventures. Imaginary Ventures Co-Leads $25M Series B Financing of GlossGenius, GundersonDettmerStough Villeneuve Franklin &Hachigian,LLP. Imaginary Ventures is principal investment firm. Imaginary Ventures has made 17 diversity investments. Learn more Follow @Imaginary for recent news and updates (Those that spend the majority of the dollars on Facebook, he says, are struggling the most.). About Imaginary Ventures In 2018, Natalie Massenet and Nick Brown launched Imaginary Ventures to invest in the tech-enabled brands and platforms that are changing the way we live by. Which investors participated in the most funding rounds within this hub? She and Brown shared insights into their fashion, beauty and retail investment thesis going forward. They are investors and former operators with complementary skillsets and a diverse and inclusive worldview. It is now one of the largest VC funds sitting at the intersection of technology and retail. Georgina Lewis-Vasco (Lewis) "I found Paige to be extremely efficient, friendly, courteous, hard-working and dedicated during the time that we worked together. Nick Brown is co-founder and Managing Partner of Imaginary Ventures, a venture capital firm focused on the intersection of technology and retail. Brown recognized her unique ability to build a team and think about future retail trends, and upon learning that she'd started the shell of a venture capital firm, offered to lend his expertise as an early-stage investor in consumer companies to her experience as an operator who turned a start-up into a multi-billion-dollar global retailer. No One Would Rent Me a Caf in Trendy NYC Neighborhoods, So I Tried Something Risky. Dr Sandie Okoro on the power and importance of being your most authentic self. Natalie Massenet and Nick Brown launched Imaginary Ventures in 2018 to invest in the tech-enabled platforms that are changing the way we live by providing best-in-class products and experiences. In this role, Brown led the companys investments in early funding rounds for brands such as Goop, Outdoor Voices, Moda Operandi and The Real Real. Dame Natalie Sara Massenet, DBE (ne Rooney; born 13 May 1965) is a British-American fashion entrepreneur and former journalist, who founded the designer fashion portal Net-a-Porter.From 2013 to 2017, she was the chairman of the British Fashion Council. . . You look for founders that ideally take feedback well and listen thats important. He quickly realized that it was the creative elements of finance that he found exciting, and he began to look to consumer product offerings that reflected the broader changes taking place in the space. NEW YORK-- ( BUSINESS WIRE )--Today, Imaginary Ventures, the early stage venture capital firm co-founded by Natalie Massenet and Nick Brown that invests in generationally-defining brands and. The firm has grown funds under its management to $1 billion. In 10 years time, if you close your eyes and imagine the brands that are in your fridge, on your feet, on your skin, and that are changing the way you shop across categories, our goal is that we will have backed the best of them, says Massenet. Ive made 8,442 mistakes I wont repeat but I can turn that into advice. Briefly introduce us to Imaginary Ventures and your journey to the firm? The other, a real zinger: Whenever you want to achieve something, creating a win-win scenario is 100 per cent effective., For a futurist like Massenet, at the moment every day is a mind explosion. He serves as Board Observer at Ncessaire. As Facebook and Instagram advertising reach saturation and ad spend increases, investors have become conscious that high customer acquisition costs are ripe for diversification. With Fund III, IMAGINARY is also uniquely positioned to take advantage of the consumer shifts emerging through Web3 as new opportunities spanning consumers, brands and communities are created at a rapid pace. We started Imaginary Ventures to support brands and entrepreneurs who are actively changing what we eat, what we wear, how we live, and leveraging e-commerce to increase access to their product, with a deep understanding of consumers at the heart of what they do, Massenet says. You can unsubscribe at any time. Our approach to investing in brands was always brand lead and product lead, Brown shared on the latest episode of the Glossy Podcast. According to Brown, part of Imaginarys success has been its ability to find the diamond startup with the potential for global reach. With the second fund, she invested in Goodfair, a startup that rescues clothes that were headed to the landfill and resells them as bundled sets that fall within certain themes a sort of mystery thrift box. Partner at Imaginary Ventures New York, New York, United States. Imaginary Ventures deepens its position at the center of the evolving consumer economy and remains hyper focused on the consumer wallet and tech enablement powering the transforming ecosystem. With economic and consumer trends constantly in flux, Imaginary Ventures co-founder and managing partner Nick Brown wants to ensure his VC firm stays ahead of the curve. That said, the fund will stay pragmatic, Massenet says. Thats what I am most focused on internally.. [Photo: courtesy of subjects]On their end, Brown and Massenetsay theyre tracking such trends as the gamification of commerce through the metaverse, virtual shopping malls like Decentraland, and the applications of digital fashion for avatars. TikToks influence dominates Googles top trending beauty searches for 2022, Influencer Amber Fillerups Dae raises $10.6 million. Imaginary Ventures, the venture capital fund from Natalie Massenet and Nick Brown, is one such place to find backing for a start-up in the consumer brand space. Comments, questions or feedback? Business-to-business e-commerce platform NuOrder has raised $45 million in a round led by Brighton Park Capital and Imaginary Ventures, a . I just never wavered in my belief, she says. Fabio Barreto on leading Farm Rios international growth mid-pandemic, Top #TikTokMadeMeBuyIt trends of 2022: MACStack, Glossier You, ironic Boat and Totes. Brown created the venture capital firm alongside Net-a-Porter founder Natalie Massenet in 2018. Some people see change as disruption; I see opportunity. Her conversation is peppered with references to words such as change, positivity and magic, and shes open and candid. Its been a constant learning process, Massenet says. Home News. . The pace of change and amount of information is extraordinary, she adds. Enter your email to receive newsletters, event invites & special offers from Vogue Business. She's . If you're interested in working with our portfolio companies but your perfect role isn't currently open, join the Imaginary network. The Imaginary team has deep knowledge and track records in the consumer landscape. The firm has an inherently inclusive portfolio, Massenet says, with 50 per cent of the startups backed by Imaginary Venturess first fund being female-founded. Is the fashion-tech bubble going to burst? The new fund focuses on untapped consumer markets, with an emphasis on mission-driven brands and diverse entrepreneurs who understand their customers, according to Massenet and Brown. Thats the difference between a founder folding and a founder surviving. May 13, 2021. . The investment will support NuOrder's continued growth and expansion within focus markets and transform commerce, finance and payments. Imaginary Ventures, which the Net-a-Porter founder created with veteran fashion-tech investor Nick Brown in 2018, has just raised a second fund of $160 million. After two years of working on deals together, Brown and Massenet recognized the "opportunity to build a great firm that was focused on the customer journey and the customer wallet in a unique way," and Imaginary Ventures was born. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. It Became a Celebrity Magnet With Retail Revenue Up 450% Since 2019. To ensure the most secure and best overall experience on our website, we recommend the latest versions of. (Getty Images) The new . Senior care startup Duos landed $15 million in Series A funding led by Imaginary Ventures, the parties tell Axios exclusively.. Why it matters: By understanding and solving for the needs of seniors and caretakers, Duos, as co-founder Karl Ulfers puts it, aims to "reimagine freedom" for America's rapidly aging population. Launched by Net-a-Porter founder Natalie Massenet and VC veteran Nick Brown, Imaginarys portfolio skews retail-heavy. The Net-a-porter founder, and chairman of the British Fashion Council, has been tight lipped about exactly what type of project Imaginary Ventures would be since the original filing. NEW YORK, April 12, 2022 /PRNewswire/ DUOS , a digital health company on a mission to increase the longevity and independence of older adults, announced today a $15 million Series A funding led by Imaginary Ventures, along with participation from existing investors Forerunner Ventures , Declaration Partners , and new investor Optum . Authentication and traceability of products is another conversation theyre having in real time.. Ultimately, were not owning these businesses. 500+ connections. IMAGINARY has also seen success with several noteworthy early exits, including Farfetch, Reformation, and NuOrder. Email us at feedback@voguebusiness.com. Other businesses backed by Imaginary Ventures (with assets under management currently valued at more than $300m) include Glossier, SKIMS, the soon-to-launch Ami Col (a brand for melanin-rich skin), and GoodFair, which addresses landfill issues by offering a platform to purchase previously used and recycled goods. And our focus will be where the consumers transact., [Source Images: Hiroshi Watanabe/Getty; stilllifephotographer/Getty], Fast Company & Inc 2022 Mansueto Ventures, LLC, Imaginary Ventures is looking to Web3 for the next Glossier or Everlane. . And, as they tell Fast Company, theyre excited to invest in this current moment of global transformation. What Is Your Dream Job? The new fund will bring the consumer-focused venture firm's assets under management to $1 billion and is intended to be put toward investment opportunities in web3, according to a statement. Gunderson Dettmer represented client Imaginary Ventures as it co-led the $25 million Series B financing of GlossGenius, a platform for the beauty and wellness industry. Find out which companies Imaginary Ventures is investing in, as well as the disease indication and therapeutic approach of every investment! The 55-year-old pioneered luxury eCommerce when she founded the shopping site Net-A-Porter in 2000, turning it into one of one of the worlds most influential fashion businesses. Imaginary Ventures Profile and History . the physical world is real, says Massenet. . How much aggregate funding have these organizations raised over time? It is now one of the largest VC funds sitting at the intersection of technology and retail. Related: How Success Happened for Netflix Co-Founder Marc Randolph, How an Encounter With the 'Armpit of Destiny' Helped the Founder of Grubhub Take His Business From His Apartment to a $2 Billion IPO. Now, hes looking to help physical retail. Robin Klein on risk, reward and resilience. Its this ability to see into the future just that bit further or quicker than the rest of us that separates Massenet from the herd. Fashion-techs funding boom: Whos being funded and why, Enter your email to receive newsletters, event invites & special offers from, Black and Latinx female startups see slow funding gains. He has built a career around backing directly to consumer brands that are challenging the modus operandi of retail incumbents. Get the full list, To view Imaginary Venturess complete exits history, request access, Youre viewing 5 of 9 team members. You look for founders that are not scared of hiring people that are better than they are at a particular function. Sacramento-based influencer marketing software company Grin has raised an additional $16 million in a round led by New York retail and technology venture capital fund Imaginary . Gunderson Dettmer represented client Imaginary Ventures, as it led the $10 million Series A financing of Xiao Chi Jie (XCJ), a direct-to-consumer Chinese food company. Brands in this area backed by Imaginary Ventures include Universal Standard and Good American. In addition, the firm announced the promotions of Kelly Dill and Logan Langberg to Partner. At Womens Wear Daily, she explains: We were taught not to show up unless we had three new trends, so I learned quickly to observe what was going on and to recognise patterns., This skill, combined with her optimism, Massenet says, has stood her in good stead for embracing change: As long as I can remember I have always been thinking about magic in life and how things can be transformed., Her family heritage meant that she grew up between Paris, LA, Japan and London. Imaginary Ventures deepens its position at the center of the evolving consumer economy and remains hyper focused on the consumer wallet and tech enablement powering the transforming ecosystem. In 2018 alongside Nick Brown, she co-founded Imaginary Ventures and became non executive co-chairman at Farfetch. With economic and consumer trends constantly in flux, Imaginary Ventures co-founder and managing partner Nick Brown wants to ensure his VC firm stays ahead of the curve. With economic and consumer trends constantly in flux, Imaginary Ventures co-founder and managing partner Nick Brown wants to ensure his VC firm stays ahead of the curve. All rights reserved. Angel - Uber), Money Raised: Amount of money raised in Funding Round, Announced Date: Date when the Investment is announced, Investor Name: Name of the investor who participated in the Investment, Funding Round: Name of the funding round where the Investment is made, Number of Investors: Total number of Investors in a Funding Round, Total number of lead investment firms and individual investors that invested in organizations of this hub, Total number of investment firms and individual investors that invested in organizations of this hub, Organization/Person Name: Name of the Organization or Person, Location: Where the organization is headquartered, Investor Type: This describes the type of investor this organization or person is (e.g. Imaginary Ventures is a venture capital firm focusing on innovations at the intersection of consumer and technology. Contact Information Website imaginary.co Year Founded 2017 Investor Status Actively Seeking New Investments Primary Investor Type Venture Capital Primary Office New York, NY Project Funding Round Catagory Coin or Token Amount #Co-Investors Read our privacy policy for more information. Get the full list, Morningstar Institutional Equity Research. The Gunderson Dettmer deal team was led by Melissa Marks and included Jack Paterson and Flora Tsui. Headlines. While many of the firms investments have been focused on digitally native, direct-to-consumer brands, the pandemic has changed that, says Brown, co-founder and managing partner. Imaginary Ventures | Imaginary Ventures is a venture capital firm that invests in retail and technology in Europe and the US. While theyre all for what she calls big blue sky thinking . Now, you might do that in the metaverse, but still end up in a store that sells tangible things. What needs to change? Entrepreneur and its related marks are registered trademarks of Entrepreneur Media Inc. How Success Happened for Aaron Levant, CEO of NTWRK, How Success Happened for Evan Goldberg of Oracle NetSuite, How Success Happened for Netflix Co-Founder Marc Randolph, Helped the Founder of Grubhub Take His Business From His Apartment to a $2 Billion IPO, Stay Organized and Productive While Working From Different Locations, It Became a Celebrity Magnet With Retail Revenue Up 450%, Ask Yourself These 4 Questions to Find Out, the Crazy Process This Juice Franchise Went Through to Get USDA-Certified Organic, 'Tip Culture Is Getting Insane': Starbucks Customers Furious Over Company's New Tipping System, Apple Is Being Sued Over Alleged AirTag Stalking, DJ Khaled Just Rented Out His Sneaker Closet on Airbnb for $11. Here's a list of some of the top trending technologies and APIs used by Imaginary Ventures. Im always thinking about whats next. Co-Founded with Natalie Massenet, Imaginary is a Venture Capital Fund that invests in early-stage opportunities at the . Join to connect Imaginary . 2022GundersonDettmer; allrightsreserved. Related: How Success Came For Aaron Levant, CEO Of NTWRK. Entrepreneurship has been a driving theme throughout Browns life from a young age, having seen the risk and the reward play when his father quit a long-standing job to go it alone. Imaginary Ventures LOCATION: NEW YORK CITY EMPLOYS: 10 FOUNDERS: NICK BROWN & NATALIE MASSENET INVESTMENT: 2017 - PRESENT ABOUT IMAGINARY VENTURES Imaginary is a Venture Capital Fund that invests in early-stage opportunities at the intersection of retail and technology in Europe and the US. The round was led by David Barber's Almanac Insights and Monogram Capital Partners. GlossGeniuss platform is all-in-one booking, payment and point of sale (POS) solution that helps beauty and wellness professionals drive booking and grow their businesses. It counts luxury clothing bazaar Farfetch, clean beauty brand Kosas, and Kim Kardashians shapewear line Skims among its other companies. Known for its unique insiders ability to identify emerging consumer trends at the intersection of retail and technology, the New York-based firm zeroes in on brands with the potential for global reach, while providing an unparalleled advantage, immersive network, and deep and varied understanding of consumers to its portfolio of visionaries reimagining the next phase of the consumer experience. That may sound corny, but its really important in moments like this, when the market is changing at a pace thats so rapid and when the consumer is in such a state of limbo. In 2018, along with successful venture capitalist Nick Brown, Massenet launched Imaginary Ventures to help "new voices" in consumer goods and to support companies they believe in. We are seeing businesses in areas where consumers have previously been ignored, such as inclusive sizing, she says. Create your profile as an operator, advisor, or business leader to stay informed of new opportunities and connect with portfolio companies. The new fund focuses on untapped consumer markets, with an emphasis on mission-driven brands and diverse entrepreneurs who understand their customers, according to Massenet and Brown. It needs to be a driving KPI for everybody. 2021 Digiday Media. Concurrent with the financing, Natalie Massenet, Co-Founder and Managing Partner of Imaginary Ventures and Founder of Net-A-Porter, alongside Mark Dzialga Managing Partner of Brighton . What's the investment trend over time for this hub? You have to be patient in your pacing of finding new companies, and you have to be patient [and understand] that it will take your existing companies a little bit longer [to scale]. Natalie Massenet is co-founder and partner of Imaginary Ventures, a venture fund investing in early-stage opportunities at the intersection of retail and technology, as well as the non-executive co-chairwoman of Farfetch, a global e-commerce platform for luxury fashion. GlossGenius's platform is all-in-one booking, payment and point of sale (POS) solution that helps beauty and wellness professionals drive booking and grow their businesses. Gunderson Dettmer represented client Imaginary Ventures as it co-led the $25 million Series B financing of GlossGenius, a platform for the beauty and wellness industry. Imaginary Ventures has had 2 exits. In the announcement of the transaction, Co-Founder of Imaginary Ventures Natalie Massenet said, We [at Imaginary] believe that creators are driving significant economic shifts, and GlossGenius is the long overdue operating system of the $115B+ US beauty and wellness creator industry, helping professionals in the category start and run thriving businesses. Now, she says, she hopes to address the statistics that only 1 per cent of CEOs are Black among Fortune 500 companies, and she already backed two Black women founders as part of Fund II. Glossier is the brainchild of founder and CEO Emily Weiss, who created beauty blog Into The Glossin 2010. Experimental fashion designer Charli Cohen's new venture, Rstlss raised a seed round of $3.5 million, led by Bitkraft Ventures, with participation from Rogue VC, Starting Line, Red DAO and Venture Reality Fund, plus angel investors including Paris Hilton, Twitch co-founder Kevin Lin and EpyllionCo managing partner Matthew Ball. Read More. The Imaginary Ventures touchI want to be as supportive as I can, Natalie wants to be as supportive as she can, [and] the rest of the team are exactly the same way. Those are the types of founders that are not only going to survive, but theyre going to thrive in moments like that., Taking a long viewI want everybody to lead with patience. Related: How Success Came For Oracle NetSuites Evan Goldberg. Here's the 3-Step Process. Imaginary is a venture capital fund that invests in early-stage opportunities at the intersection of retail and technology in Europe and the US. This ultimately led Brown to join venture capital firm 14W, where he was instrumental in identifying and supporting founders and brands redefining the retail industry through innovative, direct-to-business models. Some people see change as disruption ; I see opportunity latest versions.. Much aggregate funding have these organizations raised over time co-founder and Managing Partner of Imaginary Ventures is investing,... 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