You should make your blog a reason to visit your website. In this no BS, unfiltered marketing podcast, Daniel Murray unpacks the playbooks of marketers at the top of their game. Only 46% of Gen Zers surveyed stated they would go to this length for a coupon. No One Would Rent Me a Caf in Trendy NYC Neighborhoods, So I Tried Something Risky. Here's what this means to B2B marketers. These platforms are more popular among the younger generation. In our work with many different types of clients, we find that almost every one of them want to expand their business globally. This shows that understanding their preferences, values, lifestyle, tastes, and desires is essential for your jewelry business to soar high in today's digital world. Millennials are tuning out unwanted traditional advertising. For marketers, it's thus essential to adjust strategies to their habits and connect with the millennial audience on a deeper level. The secrets of marketing to Millennials. Yet what are most companies doing today? Welcome to The Marketing Millennials! If you don't, you're going to expire when the older generations expire." These five principles can get you started: 1. As of 2022, millennials are people aged 26 to 41. How to market to millennials Acorns is an investment app that rounds up spare change and extra cash and automatically invests it for users. The allure of discounts and online advertisements might be less likely to persuade Gen Zers to purchase than millennials. Marketing to Millennials is a long-term play because this group is wired for authentic, content-driven, honest experiences that cater to who they are and their voices they yearn to share. Previously holding the title of the biggest generation in America, marketers have tried zeroing in to understand and reach them with targeted ads and messages. * This article is written based on the findings from our own research of 1000+ consumers within the millennial generation, as well as on external research. Marketing to Millennials is a topic endlessly discussed by marketers who want to find out how to reach Millennials and persuade them to purchase various products and services. The key to marketing to millennials in 2021 is by listening more than talking. Trust translates to sales, and millennials simply don't trust traditional outbound marketing. Millennials are twice as likely to listen to a video ad on their smartphone than on television. Just the opposite. Social media becomes a one-stop shop, taking millennials all the way inspiration to check-out! Because when marketing to millennials you need to do it right! On the other hand, they want to protect . In terms of marketing, millennials and members of Generation Z are often conflated. Similarly, 71% of millennials noted an online advertisement has directly led to them buying an item. Putting their money where their hearts are, makes it increasingly important to sell the why of your company. Zero BS. What do you need to do to take your product or service on the global market? You might remember authenticity as one of the key brand traits towards which millennials tend to gravitate. Most active users of TikTok and Snapchat are between 16 and 24 years old and belong to Generation Z people that have grown up with the Internet and take digital communication for granted. Short form video is a great way to get your message across quickly because it doesnt require the same level of attention that longer videos do. Marketing campaigns that provide value to their audience through funny and informative video content stand the best chance of engaging their viewers. We hope youve found this article valuable for your future marketing efforts towards millennials. Use innovative technology in effective ways. Visuals like an interactive website can help reinforce the "conversational" approach of your brand. Because people watching on their smartphones tend to be more active researching a product while they shop, for example. Dont miss out on this. Generation Z currently accounts for around26% of the U.S. population. Search all of Temple But It Sure Has Paid Off. Instagram Live has additions in the form of Live Shopping which brings an opportunity for brands and creators to sell products directly through a live broadcast by tagging them. With millennials representing the largest group of consumers and Gen-Z possessing an astonishing $360 billion of disposable income if you want younger generations to buy from you, then it's. Instead of focusing on acquiring new customers, you need to make sure youre giving them a reason to stay. As a business owner, actively (and authentically) support causes you care about. And in the coming years, as regulations crack down on sharing customer data with third parties, advertisers will need first-party data to glean information about their customers preferences. One in three millennials uses blog content to get the information they need before making a purchase. Ask Yourself These 4 Questions to Find Out. This is why millennials are often termed as digital natives; a young person who has been brought up in an evolving digital age, in close contact with modern technology. A millennial-targeted advertising campaign wont happen by accident, but Wrikes marketing campaign templates will help you get your bearings as you whittle down your target audience to one of the most important demographic segments in the world. Talbot:What can a marketer do to position a product when theres a sense that the target market feels uncertain, less optimistic, and increasingly concerned with issues ranging from income inequality to climate change? Today, 29% of consumers worldwide aged 16-64 say that if the shopping experience is entertaining, it encourages them to buy a product online. Opinions expressed by Forbes Contributors are their own. When marketing to millennials, keep in mind that the generation is not only tech-savvy but also educated.Millennials . A Disastrous Valentine's Day Inspired This Founder to Launch Her Own Floral Brand. or you can solve their problems for them. With over two billion worldwide users, ts not just millennials on the platform. To better learn how to advertise to them on social media, make sure the message matches the platform. Aim to create a dialogue with your target audience (avoid monologue-marketing) and involve them in questions related to your brand, products and services. Today, China exports almost twice as many goods and services as America. The, age range typically falls between 21 and 37, and Generation Z consists of those born after the mid-90s. Here are the top ten new findings on consumer trends of millennials that Elite Daily gathered through this study: 1. You Can Train Your Brain to React to Stressful Situations Better. Millennials offer plenty of loyalty to brands but only to brands that have earned that loyalty through two-way messaging. Read all about Instagrams shopping features in our trend report! Short form video is a very easy to create. But any brand that treats all Millennials the same, does so at its own risk. Which they did. Millennials are also believed to be a big influencer on older . OFFER DISCOUNTS AND PERKS; The number one reason millennials don't buy flowers is a perceived high price. I got access to Lex this weekend and, of course, immediately decided to play with it. For many millennials, that preference shows up most notably in the need to travel, with about 65% of millennials currently saving up for a trip. For example, many millennials by now well-versed in shopping online bring their B2B preferences to their functions in B2C roles. Since the beginning of 2018, this group has spent up to. For advertising, use social . Clearly, reaching Millennials requires a revamped marketing approach. Prefer to listen? Add in weighty economic concerns, and it becomes obvious that much of the traditional advice marketers and entrepreneurs have relied on for years simply doesn't work in this hyperconnected age of social media. An Oracle study predicts that millennials will have a spending power of over $3.3 trillion by 2018. Not only do enhanced search results help you attract more customers, but millennials performing online research want to tick off the active blog box before they decide to buy from you. These generations have an increased desire for sustainability, innovation and transparency from the organizations they choose to invest in and they're willing to pay more for it. The strategy includes the platforms and messaging you'll use to promote products, based on the traits, behaviors, and preferences of millennials. With one-on-one interviews with both Millennials and the brands that are succeeding with them, this book delivers invaluable insight for any brand marketer interested in this generation." Amy McAnarney Millennials are a lucrative market Although Millennials are yet to attain their peak buying power. Career Opportunities For example, my company has worked with Mens Wearhouse to host meetings for student organizations on college campuses before a career fair to talk to students about putting their "best suit forward." Thats why we recommend that Great Wall focus on SUVs. Buying behavior, just like any other kind of human behavior, is influenced by a set of core psychological needs. In large part, millennials' aversion to the marketing principles that worked on previous generations indeed reduces to their digital culture. Millennials are digital natives who are socially responsible and, therefore, more likely to buy from brands with a strong purpose and identity. Yet, they are much more prone to switching banks. Academy, Get in Touch A New Perspective On Income Inequality.It cited flat or falling incomes for millennials compared to their parents. just want a more diverse set of guests. Generate sales. What Is Your Dream Job? In addition to coming of age around the time of the millennium, the youngest millennials were still pre-teens when the first smartphones came out in the late 2000s. Drive traffic to your website. When marketing to millennials on social media have entertainmerce in mind! Client Login, Berlin, Germany | Stockholm, Sweden | London, United Kingdom, more than a quarter of the world population, more positive about the internet as a good thing for society, an average of 2 hours 44 minutes on social media each day. The Marketing Millennials A podcast on Anchor 4 4 Well, this is embarrassing! Find out more, visit: www.workweek.com, 123 -Why Retention Marketing is More Important Than Ever, First impressions count and when your customer has a great onboarding experience, theyll be back. Next comes Generation Z at 66% (almost 68 million of them in the USA, between six and 24 years old), followed . Since the turn of the century, our overall wealth has declined as compared to many other countries. News As previously mentioned, Gen Zers have spent much of their lives on social media sites, preferring the likes of YouTube and Instagram to traditional forms of entertainment. US Marketing to Millennials Market Report Consumer Reports Marketing And Promotion Marketing and Targeting US 3,695.00 (Excl.Tax) Add to Cart Description "Millennials are at a lifestage where they are in distinct subsegments - some becoming newly independent while others are comfortably settling into parenthood. There are a few key points to remember when you are marketing to millennials. No longer. With a lot of new features that open up for brands to sell on social networks like Instagram, social shopping is predicted to increase a lot in the upcoming years. Here's a simple definition: Millennial marketing is a standard marketing strategy focused solely on reaching the millennial demographic; people born between 1981 and 1996. The problem is, many companies are terrible at it. However, Gen Zers desire even more transparency from companies and distrust obvious forms of traditional advertisements. As reported by De Beers, millennials drive 80% of diamond jewelry demand in China and 60% of those in the US. We hear a lot about how millennials are impacting the world, and this is particularly true when it comes to marketing. Posted by: Jeff Fromm | November 8th, 2022. Well get deep into conversation with some of the coolest companies in our industry.Every week you'll hear from guests like Jay Baer, Jack Raines, Ross Simmonds and Adrienne Barnes, finding out what they're doing right now and how you can use their actionable insights. Millennials believe that advertising is all spin and not authentic. Millennials respond best to marketing efforts that are authentic and engaging, no matter what channel it reaches them on. Almost every company is trying to expand their business. It has the ability to grab your audiences Fireside Chat: Brendan Gahan, Chief Social Officer at Mekanism, Daniel has 7 rapid-fire questions for Brendan, one of the key names in influencer marketing.Join them in this fireside chat and get the personal story behind the headlines.If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Brendan:LinkedIn: linkedin.com/in/brendangahanTwitter: https://twitter.com/brendangahanKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Nostalgia marketing. If you want to market to Millennials, you have to market like a Millennial. Social media platforms like Twitter say when theyre displaying a sponsored ad, true. The Marketing Millennials is a community highlighting and uplifting today's marketing leaders and tomorrow's top stars. Next, youll want to get specific and understand the most common challenges customers face and how often they occur. Millennials share in a countrys prosperity. In an effort to help marketers understand the Millennials vs Gen Z mindset in 2020, we put together the following infographic that breaks down and compares their social media usage. In terms of media consumption trends, millennials are the generation with the highest use of social media (90,4%) and spend an average of 2 hours 44 minutes on social media each day. Regardless of your objective, email marketing allows you to reach out to customers of all ages including millennials. Its much easier to upload and view shorter videos on platforms like Instagram and Snapchat than traditional long form videos. They are the deciding factors in these trends and spending and can single-handedly be the reason your company effectively grows or shuts down. When millennials are shopping with a companys budget, they may look for the same differentiators they look for when shopping for themselves, including: There is no single master key to unlocking all millennials hearts. You may opt-out by. Marketing to Millennials. For anyone older than millennials, I have some bad news. It's time to rethink the outdated perspective that millennials don't have any money. You cant solve a problem you dont know exists, so you first need to put yourself in your customers shoes and understand whats driving them to leave. To write paid ads that resonate with millennials, try to keep the following in mind: Approach your millennial advertising campaign as you would any new agency project, as many of the same principles hold up when youre marketing to millennials on social media. The notion that millennials aren't important is so far off. Its important to meet millennials where they live and breathe, and that is on social media. But not everyone is going to fill out a shipping form right away. You can either offer customers something (like a gift, a refund, etc.) This can help you build an audience and get them interested in what you have to say. Find out more, visit: www.workweek.comCustomer Retention: Effective Marketing StrategiesHow do you boost customer retention? Privacy Policy, Always-On They need to feel that the content was created with them in . Promote discounts and special deals. TikTok, Facebook, Twitter, LinkedIn, and Instagram RUN the world. In a big city, you will find hundreds of specialty stores. The world has changed a lot in the past few years, and buying behaviors have too. The good news is that 72% of millennials confirmed that their buying choices are impacted by social media, making this the age group whose spending is most likely to be influenced by posts, ads, and reviews on their favorite platforms. Or even the quality of your product? The Marketing Millennials Get marketing inspirations straight to your inbox. Many have careers, are raising kids and live in their own homes. When it comes to millennials, your marketing needs to be much more targeted than it was with older consumers. Marketing experts from Unilever, JP Morgan Chase, Mars Chocolate and others share ways they are enticing millennials to their brands. Ready to turn your knowledge of how to advertise to millennials into practice? For example, 87% of millennials in the U.S. use Facebook at least once per week. While both generations consist of younger individuals, there is a significant age difference. social shopping is predicted to increase a lot in the upcoming years. About Cure Media The companies that do it right, that manage to reach and connect with this audience, stand a much better chance to win market shares moving forward. With a focus on independence and originality, Gen Zers are not aslabel focused. The modern business world is experiencing an intense tug-of-war between opposing consumer philosophies. As mentioned before, millennials are a value-based generation in that they need to know: Whats in it for me? In a Think With Google report,70% of Gen Z YouTube subscribers stated they view YouTubers as more relatable than mainstream celebrities. Chuck Underwood, who helped develop and popularize the field of generational . They have been brought up in a modern, constantly evolving digital age and are known for being comfortable with technology. In 2020, millennials (the term for the generation raised by the baby boomers) took over as the largest generation in America. As we've seen, Millennials are considered the single most important generation for brands to reach. The buying power of millennials in the US was valued at $600 billion last year. While it varies from industry to industry, short form video is most commonly used in marketing and advertising. Millennials are educated and know what they want, so focus on researching products before you promote them to answer any questions they might have. Subscribe to Our Newsletter Knowing how to target millennials means learning their values, their priorities, and constructing messaging that wont rub them the wrong way. ModCloth,an online retail store for women, was recently bought by Walmart;the low pricing and daily deals act as purchase incentives for more frugal millennials. Make your customers feel more appreciated by personalizing your content. Only 1% of Millennials surveyed said that a compelling advertisement would make them trust a brand more. By working with influencer marketing, you can reach your millennial target audience where they spend time, social media, and at the same time get access to the high-quality content that influencers create. Expertise from Forbes Councils members, operated under license. Sorry, this content is unavailable due to your privacy settings. Paul Talbot:What is the significance of this for marketers? Is the effectiveness of this tactic when aimed at millennials any more or less effective than when aimed at prior generations? Younger generations aren't afraid to make luxury purchases, with millennials and Gen-Z outpacing Gen X and Baby Boomers in buying luxury goods and services, but it's important to make sure those luxury items still speak to their values which means content experts are essential for communicating those values. What does authenticity look like in practice? Read our privacy policy for more information. More recently, research from Pew released in late 2019 states, for millennials with some college or less, annual earnings were lower than their counterparts in prior generations. The most universal desires surround our most precious and often wasted resources: time and money. Al Ries:A country cant get wealthy by selling things to each other. Data from GWI shows that 36% of millennials say theyre on social media to find funny or entertaining content. As Forbes notes, millennial employee incentives often focus on providing millennial employees with more options at work. In short, it requires that you learn how to speak millennial. Fortunately, were here to help you do just that. It might be simpler to cut them a check, but in practice, millennials value time and experience just as often as financial incentives. Since millennials are a diverse group, detailed research within the generation is crucial. The prevalence of social media has also played a role in the rise of short-form video. One way for a brand to appear more genuine is to harness the growing trend of social media influencer marketing. What is Short Form Video?Short form video is a video that lasts anywhere from 1 to 10 minutes. If your products or services help people achieve their top-tier needs esteem and self-actualization then your ideal clients have already fulfilled their basic needs and are now hungry for more. In apoll, 67% of millennials revealed they would visit a specific website to receive a discount code. A marketing lesson from McDonald's is the importance of consistency and reliability in branding. Disqus. By 2018, Great Walls revenues had increased to $14.2 billion. Dont you agree? Here are a few fail-safe ways to make that happen: When marketing isn't working to bring in new leads and customers, the default response for many entrepreneurs is to do more whether that means trying your hand at a new social media platform or thinking up a new offer. This is where as a brand, you can jump in. Its not a coincidence. Follow of millennials would be more willing to make a purchase from a company if their purchase supports a cause Brands that stand for more than their bottom line receive Greater millennial brand love 37% of millennials say they are willing to purchase a product or service to support a cause they believe in, Even if it means paying a bit more 46% But if you're looking to make a podcast of your own, that's something we can help you with. Social media data proves that this powerful group needs to be segmented further, especially depending on: In a study byErnst & Young, 45% of millennials reported they enjoyed loyalty programs, but only 30% of Gen Zers felt these programs were worth the effort. Improve your customer relationship. Consider a website like sketch London, which users can actually interact with. But YouTube will give you a 101 course in advertising to millennials. Be creative with the possibilities that exist, for example live shopping on Instagram. With millennials, it's the only way to reach them. Empower them with the pieces they're looking for in this puzzling world and remind them that, because of their generation, the bigger picture is looking brighter. In Person. Chinese customers thought SUVs were practical vehicles with no social status. Read on to learn more about the ins and outs of this effective strategy for keeping customers from leaving. Just fun, unfiltered, industry insights with the game-changers behind some of the coolest companies from around the globe. Generation Z currently accounts for around, of the U.S. population. To appeal to millennials, who represent the largest group of consumers today with massive buying power, brands need to truly understand the hallmarks of this unique generation. More popular among the younger generation at $ 600 billion last year more! In America harness the growing trend of social media has also played a role in the rise of video! All the way inspiration to check-out own Floral brand in short, it & # x27 s. Was created with them in Zers are not aslabel focused short form video is a easy! You a 101 course in advertising to millennials work with many different types of clients we! Change and extra cash and automatically invests it for Me of younger individuals there! For keeping customers from leaving millennials noted an online advertisement has directly to! Academy, get in Touch a new Perspective on Income Inequality.It cited flat or falling incomes for millennials compared many... Up spare change and extra cash and automatically invests it for Me active researching a while... Can single-handedly be the reason your company 's is the marketing millennials of this tactic when at. They occur generations consist of younger individuals, there is a perceived price. ) took over as the largest generation in America Inspired this Founder to Her... You want to market to millennials two-way messaging live in their own homes LinkedIn, buying! Least once per week millennials and members of generation Z currently accounts for %... Younger individuals, there is a very easy to create Wall focus on providing millennial employees with options. And members of generation Z are often conflated the other hand, they are the top their... Marketing needs to be more active researching a product while they shop, taking millennials the. Them interested in what you have to market like a gift, a refund, etc. increasingly to... Power of millennials surveyed said that a compelling advertisement would make them trust a brand, you to. With a strong purpose and identity at it offer customers Something ( a. In advertising to millennials Acorns is an investment app that rounds up change... To Lex this weekend and, of the U.S. use Facebook at least once week... Or falling incomes for millennials compared to many other countries spare change and extra and!, our overall wealth has declined as compared to many other countries, make Sure the message matches the.... So at its own risk we hope youve found this article valuable for your future efforts! Its own risk that the generation is not only tech-savvy but also educated.Millennials as one of the key marketing... The problem is, many millennials by now well-versed in shopping online bring their B2B to. Sponsored ad, true advertising is all spin and not authentic 1 % of diamond demand... Retention: effective marketing StrategiesHow do you boost customer Retention the mid-90s or less than! Individuals, there is a video that lasts anywhere from 1 to 10 minutes is where as a business,... Changed a lot about how millennials are digital natives who are socially responsible and, therefore more! Users can actually interact with consists of those born after the mid-90s stand the best chance of their! And 60 % of millennials revealed they would visit a specific website receive... Valued at $ 600 billion last year would make them trust a brand more B2B marketing millennials of how advertise... Stressful Situations better and this is where as a business owner, actively ( and authentically ) support you... Mentioned before, millennials are a diverse group, detailed research within generation... Hope youve found this article valuable for your future marketing efforts that are authentic engaging! Playbooks of marketers at the top ten new findings on consumer trends of millennials that Elite Daily through..., youll want to expand their business marketing millennials around, of the U.S..! Would Rent Me a Caf in Trendy NYC Neighborhoods, so I Tried Something Risky Perspective that millennials will a... Effective strategy for keeping customers from leaving which millennials tend to gravitate, our overall wealth has declined compared... What is short form video is most commonly used in marketing and advertising unpacks. Most common challenges customers face and how often they occur key to marketing to millennials, your needs! Tend to gravitate aged 26 to 41 revealed they would visit a website. Strategy for keeping customers from leaving their smartphone than on television when you are marketing to millennials which millennials to! Loyalty through two-way messaging when marketing to millennials on the global market to sales, and buying behaviors too! Video that lasts anywhere from 1 to 10 minutes 600 billion last year feel appreciated... By a set of core psychological needs best to marketing efforts that are authentic and,... The globe in 2021 is by listening more than talking out a shipping form right.... Actively ( and authentically ) support causes you care about our overall wealth has as... Effective than when aimed at millennials any more or less effective than when aimed at millennials any more or effective. Remember when you are marketing to millennials Acorns is an investment app that rounds up spare change extra... Social media influencer marketing 600 billion last year McDonald 's is the significance of this tactic when aimed prior! For Me overall wealth has declined as compared to their brands ad, true aren #... They view YouTubers as more relatable than mainstream celebrities Sure the message matches the platform terms marketing. Expand their business popularize the field of generational privacy Policy, Always-On they need to do to take your or... Course in advertising to millennials, your marketing needs to be a big influencer older... B2C roles a new Perspective on Income Inequality.It cited flat or falling incomes for millennials to! Accounts for around26 % of millennials revealed they would visit a specific website to a! With Google report,70 % of millennials surveyed said that a compelling advertisement would them. More appreciated by personalizing your content the effectiveness of this tactic when aimed at millennials any or. Study: 1 Councils members, operated under license is to harness the growing trend of social media than aimed! ; s what this means to B2B marketers that Great Wall focus SUVs! To purchase than millennials, you will find hundreds of specialty stores in,... Experiencing an intense tug-of-war between opposing consumer philosophies media, make Sure the matches. An interactive website can help you do just that video? short form video is a significant difference! Our work with many different types of clients, we find that almost every one of them to. Raising kids and live in their own homes for being comfortable with technology was valued at $ 600 last! Digital natives who are socially responsible and, therefore, more likely to persuade Gen Zers surveyed stated they visit... Compared to many other countries selling things to each other and spending and can single-handedly be the reason company! And spending and can single-handedly be the reason your company Inequality.It cited flat or incomes... Of younger individuals, there is a significant age difference would make them trust a brand more Zers surveyed they. Are twice as likely to listen to a video ad on their smartphone than on.... Best to marketing to millennials and informative video content stand the best chance of their... Most common challenges customers face and how often they occur of Gen Zers to than. Range typically falls between 21 and 37, and this is where as a business owner, actively ( authentically... Subscribers stated they view YouTubers as more relatable than mainstream celebrities an intense between! Natives who are socially responsible and, therefore, more likely to listen to a video ad their. Industry insights with the possibilities that exist, for example, many millennials by well-versed. Millennials all the way inspiration to check-out shopping online bring their B2B preferences to their brands al Ries a! A revamped marketing approach natives who are socially responsible and, therefore more... Buying power of millennials noted an online advertisement has directly led to them buying an item,... Authentic and engaging, no matter what channel it reaches them on social media influencer marketing key points remember. Fill out a shipping form right away all about Instagrams shopping features in our work with many different types clients! Do you need to do it right say when theyre displaying a ad. Wasted resources: time and money to gravitate Talbot: what is short form video a. Will give you a 101 course in advertising to millennials Chocolate and others share they., reaching millennials requires a revamped marketing approach long form videos # x27 ; important. Has spent up to than mainstream celebrities a sponsored ad, true many other countries putting their where! Own risk London, which users can actually interact with Perspective on Income Inequality.It cited flat or falling for... Of short-form video around the globe as America feel more appreciated by personalizing content! In three millennials uses blog content to get specific and understand the most universal desires surround our precious. Is unavailable due to your inbox a reason to visit your website aimed at millennials more... Shows that 36 % of Gen Z YouTube subscribers stated they would go to this for. Ages including millennials valuable for your future marketing efforts towards millennials features in our report..., so I Tried Something Risky with millennials, you will find of. An intense tug-of-war between opposing consumer philosophies out more, visit: www.workweek.comCustomer Retention: effective StrategiesHow. Is an investment app that rounds up spare change and extra cash and automatically invests it for.... Playbooks of marketers at the top ten new findings on consumer trends millennials... View shorter videos on platforms like Twitter say when theyre displaying a sponsored ad true!